Igor Zvagelsky

Co-founder at ROI Escalator (Marketing and Advertising)

Digital Marketing Strategy, Brand Identity, eCommerce Conversion Strategy.


Igor combines solid senior-level strategic marketing experience with specialized digital marketing strategy expertise. Igor brought success to hundreds of clients as an independent marketing strategist and mentor for six years. Before that, he served as Director of Digital Marketing for Ben Gurion University. Igor is a co-founder at ROI Escalator.


Arik Berzak

Co-founder at ROI Escalator (Marketing and Advertising)

Online Traffic Acquisition, Media Strategy, Conversion rate optimization, Analytics and Data.  

Arik leads traffic acquisition for ROI Escalator’s clients with his signature rigorous methodology and hyperfocus on detail. A previous PPC independent consultant, Arik managed projects for large international eCommerce websites within the fashion and medical fields and many other niches in the US, UK, Canadian, and Australian markets before co-founding ROI Escalator. A longstanding veteran of PPC advertising, Arik worked in leading online marketing agencies, including TenClick and Gorni Interactive.


Advanced Technologies Park (ATP)

Beer-Sheva, Israel

Tel Aviv, Israel



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